Empowering Brands & BUSINESSES for Sustainable Growth & Transformation

Caroline Rothwell Gerstein | Founder, CARO

Caroline Rothwell Gerstein is a visionary strategist and transformation partner, dedicated to helping brands navigate pivotal growth moments and drive sustainable impact. With a career spanning government, retail, technology, fashion, and entertainment, she brings a rare blend of strategic acumen, creative leadership, and operational expertise to every collaboration.

From pioneering the first U.S. online voting platform to disrupting the fashion industry and championing women-led businesses, Caroline has built a career on innovation, impact, and forward-thinking leadership. She works with brands and startups across fashion, beauty, retail, and technology, guiding them to sharpen their vision, scale effectively, and build for the future.

As the driving force behind CARO, Caroline leads a global network of industry veterans across brand strategy, marketing, digital experiences, and business transformation. Based in Los Angeles, with strategic partnerships in London and beyond, she helps brands stay ahead of emerging trends and cultural shifts.

Caroline’s work is rooted in the belief that brands have the power to create lasting change—and that success is built on both vision and execution.

Ready to reimagine your business and unlock new possibilities?

Schedule a Session HERE