WHO IS CARO?
“Creativity is precious, particularly when the room has run out of ideas.”
Caroline Rothwell, Founder, Caro Consulting
Caroline Rothwell Gerstein founded Caro Marketing Inc in 2004, as a consultancy for brands seeking to disrupt the marketplace. She became known for her “out of nowhere" success stories including the building of brand and US presence for Von Dutch, TOMS Shoes, and Paul & Joe. She also was soon seen at the round-table discussions with industry leaders like Taubman Group, OneStop Internet, The Recording Academy and global brands, businesses and retailers as a brand and marketing strategy consultant.
In just under two decades, she has established herself as a pivotal insider, and trusted partner for those who are considering how to brand build and expand in the US.
“Longevity in this business is about being able to reinvent yourself or invent the future.”
She has a unique approach which is both technical and creative. Her vision and ability to identify niche markets and white space for her clients sets her apart. Helping brands navigate difficult decisions from identity, market positioning, awareness, e-commerce, and integrating the latest technologies, she has 100s of case studies under her belt.
Working inside global companies, in partnership with brand houses, ad agencies, and new ventures, Caroline discovered there was a need for more strategic marketing management, maverick leadership and creative artistry, beyond the traditional CMO role, to oversee and develop brands year over year.
As a successful 3x Founder, she understands what it takes to succeed and the importance of agility, acumen and integrity to grow viable brands; how to ideate, build, finance, and scale.
Today, she consults brands on all aspects of marketing, creative and sales to better develop and enhance their position in the global marketplace.
CAROISMS
“Outside agencies can prove to be extremely helpful, and yet sometimes they can set back momentum, or worse, derail a brand’s true identity and mission.”
She says ,”Take a moment to recognize why you started, your values, and bring in someone like myself to talk through the decisions that need to be made.”
“As the saying goes, haste, makes waste. Time is so precious when building your brand, be cognizant and careful, and don’t focus on what the others are doing.”
“Everything is a choice, and that is the gift of being human and engineering new ways of thinking, being and doing business in the world. How we choose to rise each day, with purpose and love in our hearts, allows us to do great things and create a better tomorrow.”