These are unprecedented times. In the last 15 years we have continued to re-invent the agency…
I believe we all have a story with a beginning, middle and end. Over the past 15 years, we have seen the evolution of the global marketplace, digital landscape, culture, trends and influentials within our global industry.
The industry has needed a wake-up for many years. Racism and greed took a hold for too long, and it’s now time for us to move forward in justice and peace. There is much to create, explore and discover. And room for everyone in this business to have a chance to express themselves, have a seat at the table and to make a living doing what we love. I sing from the rooftops, in my home and community and in all I stand for as a woman, mother and entrepreneur: black lives matter, always have and always will.
Both my personal epithet, and a name that characterizes the agency’s ethos, CARO means beloved, valuable, dear. It’s the planet and its people that have been at core of my efforts at CARO. 100% of the CARO employees have been women since day one. It brings me great joy and sense of well-being and purpose to know that I have served and supported so many women over the years, imparting all I know and letting them spread their wings to be the best they can be in life. CARO has grown from an emerging agency to a coveted asset.
2020 is a year of dramatic change and holds tremendous opportunity for creativity and growth, despite the uncertainty. Our work with clients, small and large, through the highs and lows, has allowed us to develop tremendous insights and resources which we pass along to support our clients now. Now it’s me, with my network of amazing talented photographers, publicists, writers, models, stylist and media relationships I have nurtured all these years. I am working directly with each of my clients in partnership, for long term growth.
Caro’s longevity is due to our unique and compassionate approach; unwavering commitment to our clients; our ability to evolve over time; listening along the way to the needs of our clients and their customers; to readily anticipate needs and desires in the marketplace; to think creatively and with passion; to communicate clearly our vision and our clients vision.
We understand that having an enduring freshness, prosperity, or fame comes from being true to the brand, consistent with messaging, and connected with audiences in a consistent and meaningful way. If you find you would like some time talking with a professional, I invite you to book a call with me.
CARO is always aimed at realizing maximum and well-aligned exposure for its brands, and continues to be a trusted partner of fashion designers, agencies, showrooms, retailers, and tech innovators of all sizes, from around the world.
I look forward to seeing what the future holds. Continue to express yourself, and protect the planet.
Love and light!
Caroline Rothwell-Gerstein / Founder & President, CARO