What we find most interesting today at Caro is the convergence between fashion and tech inside the ever-changing digital landscape and its impact on commerce. Our colleagues are dropping NFTs with mystery and financial success, while we shift from social media to online art galleries for inspiration; newbies visit the NFT art gallery living on 1st Dibs. To see Digital Art gracing the Trending Online Products story on Shopify by Adam Rogers is an indication of the future at play.
Yet, while some are calling Digital Artwork “trendy” we tend to be led into the digital art space by incredible artists and visionaries like Joanie Lemercier (b. 1982) who states "Light as a medium, Space as a canvas” when describing his work. Lemercier, is a French visual artist and environmental activist whose work explores human perception through the manipulation of light in space. Working primarily with light projection and computer programming, Lemercier transforms the appearance of everyday objects and forms, bending reality to his imagination.
Constellations by Joanie Lemercier.
#13 Digital Artwork
Global order growth (YOY): 260%
Top country: United States 🇺🇸
Source: Adam Rogers
“Digital art has been spoken about and created for years but really took off during the pandemic. The new wave of celebrity endorsements and the buzz around non-fungible tokens (NFTs), art built on blockchain technology, resulted in digital artwork exploding in 2021. Data from Statista suggests the value of the global online art market will reach $9.32 billion by 2024.
The most recognized sale is by Mike Winkelmann, the digital artist known as Beeple, who sold his collage Everydays: The First 5000 Days for $69 million at Christie’s.
When it comes to selling digital artwork, you can go two ways. One includes creating collections that people can trade like baseball cards… The other is creating unique pieces with one version, similar to Mike Winkelmann’s, above. As you build your brand and sell more work, your existing pieces become more valuable.
A few ways to build your brand in the digital are space are:
Getting involved in NFT communities. As NFT artist @reylarsdam explains to Shopify, “The NFT community is the backbone of any successful venture in the NFT space.” Make a Twitter feed and join relevant Discord groups to build your network and make friends. Conversation is key to promoting yourself in the NFT space.
Join metaverse events. The crypto metaverse space is alive and well. Two popular spaces are Cryptovoxels and Decentraland. You can buy a building and show off your collection, run virtual events, join art events, and interact with other people on the metaverse.
Collaborations. As with traditional art, collabs are a smart way to get your work in front of new people. As you build your brand, you can work on projects with other artists. This can help you reach larger audiences, get PR attention, and lead to something bigger.
Digital artists often become collectors themselves. They buy good NFTs and post about them on their blogs and social channels. They also help other artists promote their projects, which can lead to better promotion when you launch new work.”
Fashion is always on the leading edge of art and new technologies, as seen here the Digital Artwork by Chanel from 10 years ago.
"Camellia" is the video artwork commissioned by CHANEL Digital Art Program in 2012
Contact us to learn more about building and marketing Digital Art: caro@caro.consulting