2022 Online Sales Trends Digital Art by Shopify and Caro Consulting
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When purchasing a piece of fine jewelry, it’s extremely personal. The craftsmanship, weight, how it captures the light or fits perfectly in place are all the nuances that lead us to that “glass slipper” moment. When the fit is so good, and you know it. Wearing a piece of jewelry by Kristin Ohmstede feels right, that perfect statement and touch of joy you want in life. With conflict-free diamonds, recycled gold, and made to order and limited production runs, the designer has created a world and luxury fine jewelry collection committed to her love of animals. 10% of her sales are donated to animal sanctuaries, and she provides custom designs using gemstones, 18K gold or Sterling Silver, and her signature French Champlevé custom enamel color ways and classic, heirloom pieces you will treasure.
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Think of it as making a connection with a new friend. Introduce yourself and reintroduce yourself when new friends arrive. Include personal anecdotes in your captions or even get on stories and tell it yourself. Add an “about me” highlight with photos of you and the basics about your life and your brand. Post photos of where you’re working/living so your community can picture your environment, just like you would send a friend to show them your new decor or setup.
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A lot of times, when it comes to a rebrand, you really only have one shot. Your customers won’t want to follow you through a seemingly never ending rollercoaster of changes. Craft your rebrand vision with certainty and honesty to yourself and then leave the rest to a professional (we may know somebody😉) you trust to execute it beyond your wildest dreams.
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Nowadays content is queen and as random as the content game may seem sometimes, it is strategic and analytical at its core. In order for your content to provide value it must be a mix of three things: empowerment, education, and entertainment.
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Image credit: Syddharth Mate #Behance #CreativeDirector
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Caro Consulting provides brand consulting to global brands seeking tailored advice on marketing, creative and public relations services.
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