5 Tips for Instagram Brand Marketing:
TIP 1: ESTABLISH SOCIAL MEDIA BUDGET
We hate to be the bearer of bad news but building an empire via social media is going to require some funding, let us be the ones to help. Investing in a social media budget or program like CARO’s will drastically improve your brands engagement. Deliverables include: visual creative direction, targeted audience, analytics via weekly reports, engagement and follower tracking, promoted posting and influencer collaborations. Finding the right agency to help represent your brands social identity is important, contact us for more information on our social media services:
TIP 2: ESTABLISH ONLINE PRESENCE
As a brand you want present yourself as something unique and worthy of the spotlight but standing out can be hard on a platform with 111 million users. That is why it is so important to establish an online presence. Create a visual content guide to follow for your brands Instagram, include color palettes, photo sizing, and even mock images to create a feed that is both authentic an extraordinary.
TIP 3: ESTABLISH TARGET AUDIENCE
This one’s a no-brainer, simply follow similar brands when first starting out to see what kind of followers would also be interested in your product. Engage with the followers you gain and pay attention to what they like, comment, and repost. Understanding your followers will allow you to create targeted promotions, brand collaborations, influencer collaborations etc.
TIP 4: ENGAGEMENT TRACKING
Pay attention to your analytics and insights. Instagram provides a built in tool for business accounts that allows you to see your basic engagement, using these tools you can see what the best days are to post, the difference in likes on certain content and many more. As your brand begins to grow, investing in that budget we talked about is really going to come in handy. CARO tracks engagement so you don’t have to, we tell you what your followers want… then we make it happen!
TIP 5: INFLUENCER PROMOTIONS
Partner up! Don’t be afraid to reach out to followers, influencers, non-competing but like-minded brands, talent etc. The best way to gain followers is by exposure. Working with others that have large followings with similar interest opens up a whole new audience of potential consumers!