No Is a Complete Sentence

Eat no for breakfast.

All women can relate to moment when they quieted their voice, were tempted to silence their position, and also when they chose to confidently voice themselves without compromise.

As we head into this new year, lets think about what is no longer serving you, your brand, or your business. Then apply this powerful word “No” as you make a choice about what is best for you and what you value.

Be it your own voice in your head saying “No, you can’t do that!” or your peers, family, or even strangers…stand with conviction and well…eat those No’s for breakfast today. You deserve it.

Image Credit: Vogue

Under Promise & Over Deliver

Always deliver more than expected.

I don’t sell to, but connect with, my clients. I listen and then lead when needed. Being my best self allows me to deliver a quality service, solution, or support to a growing team. And, I never take that lightly. Finding real joy and sentiment in building quality relationships. It’s ease, but not always easy. By delivering more than expected, we allow ourselves to grow along with the process in those precarious moments.

-Caroline Rothwell

Image Credit: Vogue Paris

Imaginable, and Possible

What is imaginable, is possible.

Never give up the creative pursuit. Be inspired, remain hopeful.

Caro works with emerging and growing designers, ventures, and businesses to realize their potential and line up their strengths. Creatively developing unique and beautiful strategies, campaigns and communications.

"Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution." -Albert Einstein

It's hard to find anything you can't sell online - ask Bezos

Amazon is a force. We have a client who was facing closure, before their official launch in late March. Today they are a fully scaled business and Amazon distribution was at the core of their success. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Times are changing. Technology is growing. But one important thing to remember is that aside from social media, ads and affiliate marketing is the need for innovation, creative strategies and media exposure and endorsement. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Contact CARO, we would love to hear your story and help you gain more meaningful exposure, long term strategies and growth for your business during these unprecedented times. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What’s the future look like for you?

Progress, not Perfection

We are right where we are.

All of us are different, have different skill sets, strengths and weaknesses. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What we do with what we have, right now, is what leads to progress. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Stop worrying about being perfect, and instead focus on acceptance and making a little more progress today than you did yesterday.

What To Do About Data

Image Credit: Dorian Legret

Data makes many people cringe. To think of our privacy being infringed upon, is a growing concern for many who are finding their “private” conversations instigate a populated advertisement to their devices.

Everyone is now accustomed to immediacy and ease, striving for perfection via apps and tools offered by Google, Apple and Android.

We are living on free-turned-affordable tools offered by every mid to large company doing business online. But at what cost? At what point do we ask for our right to privacy and at what cost? Is that even possible at this stage? What happens to third parties in need of marketing data, will it always be available for free to low cost? Or are we walking into a trap?

Special note: If interested to learn more about data privacy rights, every year on the 28th January is the internationally recognized Data Protect / Privacy Day. The purpose of Data Privacy Day is to raise awareness and promote privacy and data protection best practices. 

Remember Free Hugs? We Miss Them Too

Woke up today and realized how many great huggers I’ve met in my life. Work is work, but there are so many moments when kindred spirits unite and stay forever in each other’s worlds.

Socializing lost its luster at times, feeling overwhelmed by packed calendars and commitments. But now I daydream of those many splendid moments. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Mixers with PR Net, gatherings at NeueHouse, shows at PDW, and gallery exhibits at Guggenheim and MOCA. Over the past 15+ years in the business I am missing the hugs and the connection we took for granted. ⠀⠀⠀⠀⠀⠀

Our own event concert Blanc Series (@blancseries) was just getting off the ground, but halted by Covid’s arrival. Shall we reignite the “conscious women in creative industries” platform? Last event was with TRR, Beauty Counter, and some amazing women in beauty, sustainable, fashion, architecture and fine art.

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Stay safe everyone and let’s keep our sights on creating a safer world for us, so we can all start hugging again soon.

To Put It Simply - VOTE

“There’s no such thing as a vote that doesn’t matter.” -Barack Obama

They’re fun. They’re history. They save the USPS.

An archive of my grandfather’s stamp collection, with stamp designs mostly from the 1950s to the 70s. This first edition of 25 was designed, printed, sewn and binded by myself, as part of a final thesis for my worktrade fellowship with the IPRC.

144 pages
Letterpressed vellum enclosure
5.5 x 8 in (13.97 x 20.32 cm)
Signature-sewn binding
Edition: 25

$40 donation ︎ Email to pre-order
Free shipping in US