Animation graphic by Syddharth Mate
A person’s expectations upon seeing you and hearing your name, comes from a layering of experiences they have had over time; social media creative, campaigns, shopping experience, quality of product are examples.
Caro has more than 15 years experience in creating successful brands, and here are a few tips to consider regarding the importance of brand longevity:
When building your brand identity and delivering a quality product, there are no shortcuts.
Be clear and consistent about ensuring everyone understands: what your brand stands for, how it would like to be perceived, and by whom.
Invest in exploration and preparation to best understand where you exist in the market and how best to communicate your message.
Allow creativity to flourish. Create an environment which encourages original thoughts, ideas, and creative content so innovation may exist throughout the lifetime of the brand.
Be mindful of your precious audience, and respond accordingly to ensure authentic and conscious engagement.
If you would like to rebrand, strategize. develop or fine-tune your brand please contact us for consultation. Click here to reach Caroline Rothwell, Founder, Caro Consulting.