The content you post to your brand’s social platforms should be the type of content you look for when you yourself go to follow a brand, influencer, etc. If nobody is posting the kind of content you want to see then you have found yourself a whole in the social market and you should go after it. Don’t worry about it being too niche or not interesting enough. Chances are if it is content you want to see - a lot of other people want to see it to.
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Gratitude Is Your Superpower /
Gratitude is life changing in every sense of the word. Think of it like this, when you buy a new car, you suddenly start seeing that car everywhere on the road. The same goes for gratitude. If you acknowledge it at the beginning and end of every day, you will be blown away at everything you have to be grateful for. Throughout your day you will slowly but surely be picking out all the special things you have to be grateful for in your life that you won’t be able to fit it all in your journal and if you ask me, that is a great problem to have.
Read MoreRaise Your Vibration /
How is your state of being?
We are finding this seemingly never ending quarantine to be a time to “go in” and recalibrate on every level. How do we use this time to raise our vibrations?
The answer is simple. Be conscious with your thoughts and formulate them with intention.
Find something beautiful and appreciate it, be conscious of the foods you eat, drink water, meditate, be grateful, practice acts of kindness, & get your blood pumping. We love you and we are here for you always.
XO Caroline
Image Credit: @messynessychic
No Is a Complete Sentence /
Eat no for breakfast.
All women can relate to moment when they quieted their voice, were tempted to silence their position, and also when they chose to confidently voice themselves without compromise.
As we head into this new year, lets think about what is no longer serving you, your brand, or your business. Then apply this powerful word “No” as you make a choice about what is best for you and what you value.
Be it your own voice in your head saying “No, you can’t do that!” or your peers, family, or even strangers…stand with conviction and well…eat those No’s for breakfast today. You deserve it.
Image Credit: Vogue
Under Promise & Over Deliver /
Always deliver more than expected.
I don’t sell to, but connect with, my clients. I listen and then lead when needed. Being my best self allows me to deliver a quality service, solution, or support to a growing team. And, I never take that lightly. Finding real joy and sentiment in building quality relationships. It’s ease, but not always easy. By delivering more than expected, we allow ourselves to grow along with the process in those precarious moments.
-Caroline Rothwell
Image Credit: Vogue Paris
Imaginable, and Possible /
What is imaginable, is possible.
Never give up the creative pursuit. Be inspired, remain hopeful.
Caro works with emerging and growing designers, ventures, and businesses to realize their potential and line up their strengths. Creatively developing unique and beautiful strategies, campaigns and communications.
"Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution." -Albert Einstein
It's hard to find anything you can't sell online - ask Bezos /
Amazon is a force. We have a client who was facing closure, before their official launch in late March. Today they are a fully scaled business and Amazon distribution was at the core of their success. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Times are changing. Technology is growing. But one important thing to remember is that aside from social media, ads and affiliate marketing is the need for innovation, creative strategies and media exposure and endorsement. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Contact CARO, we would love to hear your story and help you gain more meaningful exposure, long term strategies and growth for your business during these unprecedented times. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What’s the future look like for you?
Progress, not Perfection /
We are right where we are.
All of us are different, have different skill sets, strengths and weaknesses. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What we do with what we have, right now, is what leads to progress. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Stop worrying about being perfect, and instead focus on acceptance and making a little more progress today than you did yesterday.
Something We Can Believe In /
We would have liked the OPTION to take the red or blue pill, versus being thrown down this rabbit hole.
This new 2020 reality has challenged us and gotten us out of our comfort zone, disrupted our sense of place, purpose and identity. ⠀⠀⠀⠀⠀⠀
Through this comes transformation; a renewed sense of faith in what life CAN truly be. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We have found that we are inspired, taking action, speaking up and continuing to build. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Let’s get into business with a new set of eyes. Focused on a life we can all be proud of, for generations to come.
Remember Free Hugs? We Miss Them Too /
Woke up today and realized how many great huggers I’ve met in my life. Work is work, but there are so many moments when kindred spirits unite and stay forever in each other’s worlds.
Socializing lost its luster at times, feeling overwhelmed by packed calendars and commitments. But now I daydream of those many splendid moments. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Mixers with PR Net, gatherings at NeueHouse, shows at PDW, and gallery exhibits at Guggenheim and MOCA. Over the past 15+ years in the business I am missing the hugs and the connection we took for granted. ⠀⠀⠀⠀⠀⠀
Our own event concert Blanc Series (@blancseries) was just getting off the ground, but halted by Covid’s arrival. Shall we reignite the “conscious women in creative industries” platform? Last event was with TRR, Beauty Counter, and some amazing women in beauty, sustainable, fashion, architecture and fine art.
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Stay safe everyone and let’s keep our sights on creating a safer world for us, so we can all start hugging again soon.
To Put It Simply - VOTE /
“There’s no such thing as a vote that doesn’t matter.” -Barack Obama
They’re fun. They’re history. They save the USPS.
An archive of my grandfather’s stamp collection, with stamp designs mostly from the 1950s to the 70s. This first edition of 25 was designed, printed, sewn and binded by myself, as part of a final thesis for my worktrade fellowship with the IPRC.
144 pages
Letterpressed vellum enclosure
5.5 x 8 in (13.97 x 20.32 cm)
Signature-sewn binding
Edition: 25
$40 donation ︎ Email to pre-order
Free shipping in US
5 Tips to Give Your Brand Longevity /
Image credit: Syddharth Mate #Behance #CreativeDirector
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