Luxury’s Wild Side

When purchasing a piece of fine jewelry, it’s extremely personal. The craftsmanship, weight, how it captures the light or fits perfectly in place are all the nuances that lead us to that “glass slipper” moment. When the fit is so good, and you know it. Wearing a piece of jewelry by Kristin Ohmstede feels right, that perfect statement and touch of joy you want in life. With conflict-free diamonds, recycled gold, and made to order and limited production runs, the designer has created a world and luxury fine jewelry collection committed to her love of animals. 10% of her sales are donated to animal sanctuaries, and she provides custom designs using gemstones, 18K gold or Sterling Silver, and her signature French Champlevé custom enamel color ways and classic, heirloom pieces you will treasure.

The 5 Point Strategy

Think of it as making a connection with a new friend. Introduce yourself and reintroduce yourself when new friends arrive. Include personal anecdotes in your captions or even get on stories and tell it yourself. Add an “about me” highlight with photos of you and the basics about your life and your brand. Post photos of where you’re working/living so your community can picture your environment, just like you would send a friend to show them your new decor or setup.

Caro Blog, Caro CreativeCaroline Rothwell GersteinJune 1, 2021marketing, caroconsulting, branding, womeninbusinessComment

Rebrand & Rebirth

A lot of times, when it comes to a rebrand, you really only have one shot. Your customers won’t want to follow you through a seemingly never ending rollercoaster of changes. Craft your rebrand vision with certainty and honesty to yourself and then leave the rest to a professional (we may know somebody😉) you trust to execute it beyond your wildest dreams.

3 Business Valuation Methods to Implement Now

There is nothing wrong in being head over heels in love with the creative aspects of your business and procrastinating away any duties that have to do with crunching numbers. On the flip side, it is important to be educated on these aspects of your business if you want to prevent being taken advantage of. So, first things first. And no this isn’t a dumb question - what is a business valuation?

A business valuation is the process and/or the result of determining the economic value/worth of a company. Think of it as a home appraisal but for your business.

Caro BlogCaroline Rothwell GersteinMay 10, 2021carocares, caroconsulting, News, consciousnessComment

All That Glitters Is Gold

With only nominees, their guests, and presenters being invited - a less crowded red carpet made for this season’s most exciting fashion moments. Or more like this years. The Met Gala has been pushed to September and the other major award shows like the Golden Globes and Emmys may have given us a peak into nominees homes but nowhere have we gotten the excitement of a truly captivating red carpet moment. I mean viewers have been so fashion starved we had to turn to Jason Sudeikis and his tie dye hoodie for inspiration.

Caro BlogCaroline Rothwell GersteinApril 26, 2021caroconsulting, womeninbusiness, News, fashionComment

Instructions For Life

Give people more than they expect and do it cheerfully.
Memorize your favorite poem.

Caro BlogCaroline Rothwell GersteinApril 19, 2021carowork, consciousness, caroconsulting, carocares, womeninbusinessComment

How To Actually Deal With Rejection

Even for the most confident, self-assured, and skilled person - it is tough to get automated rejection emails over and over again. Or even worse, when you’ve basically interviewed with everybody in senior management and poured your heart into whatever project may have been requested of you, all just to get the same old rejection.

Caro BlogCaroline Rothwell GersteinApril 5, 2021carowork, carocares, caroconsultingComment

The Perfect Elevator Pitch Formula

If you don’t know, an elevator pitch is precisely what it sounds like. You’re in an elevator and the dream investor you’ve been trying to set up a meeting with to fund your brand happens to walk in right behind you. This is your moment. But in this moment you don’t have a typical meeting timeline on your side - you have at maximum two minutes (if you’re lucky and the building is extra tall) to get your point across and sell yourself and your brand.

Humanize Your Brand

The content you post to your brand’s social platforms should be the type of content you look for when you yourself go to follow a brand, influencer, etc. If nobody is posting the kind of content you want to see then you have found yourself a whole in the social market and you should go after it. Don’t worry about it being too niche or not interesting enough. Chances are if it is content you want to see - a lot of other people want to see it to.

Longevity is Luxury

Luxury has been redefined in the age of sustainability. There is no space for waste. As the saying goes, haste, makes waste. Time is so precious when building your brand, be cognizant and careful, and don’t focus on what the others are doing.

Caro BlogCaroline Rothwell GersteinMarch 15, 2021carowork, consciousness, consulting, caroconsultingComment

We're Letting You In On A Little Secret

Launching a business, or keeping one afloat, in the midst of a global pandemic is something some of us are experiencing firsthand. And it is something all of us are experiencing for the first time. Brands continue to inspire us with their flexibility, fortitude, and creativity. In the midst of adversity, true creativity no longer takes a back seat.

Caro BlogCaroline Rothwell GersteinMarch 9, 2021carowork, caroconsulting, carocaresComment

Two Ways To Up Your Hashtag Game

Using hashtags is the easiest and most fool proof way of getting your content in front of your target audience. But in order to get it in front of the right people, you need to know who they are. The best way to do this is hashtag research to find out what hashtags the members of your target audience are frequenting.

The Day You Decide You're Beautiful Is The Day Your Life Begins

When you define your worth, you define everything else about you. If you wake up one day and think you’re the smartest, most beautiful, most hilarious, and charming person alive. Well then YOU ARE! So start acting like it and you will be a amazed at what you attract into your life.

Caro Blog, Caro CreativeCaroline Rothwell GersteinFebruary 15, 2021caroconsulting, carocares, consciousnessComment