When purchasing a piece of fine jewelry, it’s extremely personal. The craftsmanship, weight, how it captures the light or fits perfectly in place are all the nuances that lead us to that “glass slipper” moment. When the fit is so good, and you know it. Wearing a piece of jewelry by Kristin Ohmstede feels right, that perfect statement and touch of joy you want in life. With conflict-free diamonds, recycled gold, and made to order and limited production runs, the designer has created a world and luxury fine jewelry collection committed to her love of animals. 10% of her sales are donated to animal sanctuaries, and she provides custom designs using gemstones, 18K gold or Sterling Silver, and her signature French Champlevé custom enamel color ways and classic, heirloom pieces you will treasure.
Read Morebranding
The 5 Point Strategy /
Think of it as making a connection with a new friend. Introduce yourself and reintroduce yourself when new friends arrive. Include personal anecdotes in your captions or even get on stories and tell it yourself. Add an “about me” highlight with photos of you and the basics about your life and your brand. Post photos of where you’re working/living so your community can picture your environment, just like you would send a friend to show them your new decor or setup.
Read MoreRebrand & Rebirth /
A lot of times, when it comes to a rebrand, you really only have one shot. Your customers won’t want to follow you through a seemingly never ending rollercoaster of changes. Craft your rebrand vision with certainty and honesty to yourself and then leave the rest to a professional (we may know somebody😉) you trust to execute it beyond your wildest dreams.
Read MoreContent Is Queen /
Nowadays content is queen and as random as the content game may seem sometimes, it is strategic and analytical at its core. In order for your content to provide value it must be a mix of three things: empowerment, education, and entertainment.
Read MoreThe Perfect Elevator Pitch Formula /
If you don’t know, an elevator pitch is precisely what it sounds like. You’re in an elevator and the dream investor you’ve been trying to set up a meeting with to fund your brand happens to walk in right behind you. This is your moment. But in this moment you don’t have a typical meeting timeline on your side - you have at maximum two minutes (if you’re lucky and the building is extra tall) to get your point across and sell yourself and your brand.
Read MoreHumanize Your Brand /
The content you post to your brand’s social platforms should be the type of content you look for when you yourself go to follow a brand, influencer, etc. If nobody is posting the kind of content you want to see then you have found yourself a whole in the social market and you should go after it. Don’t worry about it being too niche or not interesting enough. Chances are if it is content you want to see - a lot of other people want to see it to.
Read MoreRaise Your Vibration /
How is your state of being?
We are finding this seemingly never ending quarantine to be a time to “go in” and recalibrate on every level. How do we use this time to raise our vibrations?
The answer is simple. Be conscious with your thoughts and formulate them with intention.
Find something beautiful and appreciate it, be conscious of the foods you eat, drink water, meditate, be grateful, practice acts of kindness, & get your blood pumping. We love you and we are here for you always.
XO Caroline
Image Credit: @messynessychic
No Is a Complete Sentence /
Eat no for breakfast.
All women can relate to moment when they quieted their voice, were tempted to silence their position, and also when they chose to confidently voice themselves without compromise.
As we head into this new year, lets think about what is no longer serving you, your brand, or your business. Then apply this powerful word “No” as you make a choice about what is best for you and what you value.
Be it your own voice in your head saying “No, you can’t do that!” or your peers, family, or even strangers…stand with conviction and well…eat those No’s for breakfast today. You deserve it.
Image Credit: Vogue
Imaginable, and Possible /
What is imaginable, is possible.
Never give up the creative pursuit. Be inspired, remain hopeful.
Caro works with emerging and growing designers, ventures, and businesses to realize their potential and line up their strengths. Creatively developing unique and beautiful strategies, campaigns and communications.
"Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution." -Albert Einstein
Progress, not Perfection /
We are right where we are.
All of us are different, have different skill sets, strengths and weaknesses. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What we do with what we have, right now, is what leads to progress. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Stop worrying about being perfect, and instead focus on acceptance and making a little more progress today than you did yesterday.
Something We Can Believe In /
We would have liked the OPTION to take the red or blue pill, versus being thrown down this rabbit hole.
This new 2020 reality has challenged us and gotten us out of our comfort zone, disrupted our sense of place, purpose and identity. ⠀⠀⠀⠀⠀⠀
Through this comes transformation; a renewed sense of faith in what life CAN truly be. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We have found that we are inspired, taking action, speaking up and continuing to build. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Let’s get into business with a new set of eyes. Focused on a life we can all be proud of, for generations to come.
What To Do About Data /
Image Credit: Dorian Legret
Data makes many people cringe. To think of our privacy being infringed upon, is a growing concern for many who are finding their “private” conversations instigate a populated advertisement to their devices.
Everyone is now accustomed to immediacy and ease, striving for perfection via apps and tools offered by Google, Apple and Android.
We are living on free-turned-affordable tools offered by every mid to large company doing business online. But at what cost? At what point do we ask for our right to privacy and at what cost? Is that even possible at this stage? What happens to third parties in need of marketing data, will it always be available for free to low cost? Or are we walking into a trap?
Special note: If interested to learn more about data privacy rights, every year on the 28th January is the internationally recognized Data Protect / Privacy Day. The purpose of Data Privacy Day is to raise awareness and promote privacy and data protection best practices.
Remember Free Hugs? We Miss Them Too /
Woke up today and realized how many great huggers I’ve met in my life. Work is work, but there are so many moments when kindred spirits unite and stay forever in each other’s worlds.
Socializing lost its luster at times, feeling overwhelmed by packed calendars and commitments. But now I daydream of those many splendid moments. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Mixers with PR Net, gatherings at NeueHouse, shows at PDW, and gallery exhibits at Guggenheim and MOCA. Over the past 15+ years in the business I am missing the hugs and the connection we took for granted. ⠀⠀⠀⠀⠀⠀
Our own event concert Blanc Series (@blancseries) was just getting off the ground, but halted by Covid’s arrival. Shall we reignite the “conscious women in creative industries” platform? Last event was with TRR, Beauty Counter, and some amazing women in beauty, sustainable, fashion, architecture and fine art.
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Stay safe everyone and let’s keep our sights on creating a safer world for us, so we can all start hugging again soon.
To Put It Simply - VOTE /
“There’s no such thing as a vote that doesn’t matter.” -Barack Obama
They’re fun. They’re history. They save the USPS.
An archive of my grandfather’s stamp collection, with stamp designs mostly from the 1950s to the 70s. This first edition of 25 was designed, printed, sewn and binded by myself, as part of a final thesis for my worktrade fellowship with the IPRC.
144 pages
Letterpressed vellum enclosure
5.5 x 8 in (13.97 x 20.32 cm)
Signature-sewn binding
Edition: 25
$40 donation ︎ Email to pre-order
Free shipping in US
5 Tips to Give Your Brand Longevity /
Image credit: Syddharth Mate #Behance #CreativeDirector
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