A lot of times, when it comes to a rebrand, you really only have one shot. Your customers won’t want to follow you through a seemingly never ending rollercoaster of changes. Craft your rebrand vision with certainty and honesty to yourself and then leave the rest to a professional (we may know somebody😉) you trust to execute it beyond your wildest dreams.
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Content Is Queen /
Nowadays content is queen and as random as the content game may seem sometimes, it is strategic and analytical at its core. In order for your content to provide value it must be a mix of three things: empowerment, education, and entertainment.
Read MoreThe Perfect Elevator Pitch Formula /
If you don’t know, an elevator pitch is precisely what it sounds like. You’re in an elevator and the dream investor you’ve been trying to set up a meeting with to fund your brand happens to walk in right behind you. This is your moment. But in this moment you don’t have a typical meeting timeline on your side - you have at maximum two minutes (if you’re lucky and the building is extra tall) to get your point across and sell yourself and your brand.
Read MoreImaginable, and Possible /
What is imaginable, is possible.
Never give up the creative pursuit. Be inspired, remain hopeful.
Caro works with emerging and growing designers, ventures, and businesses to realize their potential and line up their strengths. Creatively developing unique and beautiful strategies, campaigns and communications.
"Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution." -Albert Einstein
Progress, not Perfection /
We are right where we are.
All of us are different, have different skill sets, strengths and weaknesses. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What we do with what we have, right now, is what leads to progress. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Stop worrying about being perfect, and instead focus on acceptance and making a little more progress today than you did yesterday.
What To Do About Data /
Image Credit: Dorian Legret
Data makes many people cringe. To think of our privacy being infringed upon, is a growing concern for many who are finding their “private” conversations instigate a populated advertisement to their devices.
Everyone is now accustomed to immediacy and ease, striving for perfection via apps and tools offered by Google, Apple and Android.
We are living on free-turned-affordable tools offered by every mid to large company doing business online. But at what cost? At what point do we ask for our right to privacy and at what cost? Is that even possible at this stage? What happens to third parties in need of marketing data, will it always be available for free to low cost? Or are we walking into a trap?
Special note: If interested to learn more about data privacy rights, every year on the 28th January is the internationally recognized Data Protect / Privacy Day. The purpose of Data Privacy Day is to raise awareness and promote privacy and data protection best practices.
Remember Free Hugs? We Miss Them Too /
Woke up today and realized how many great huggers I’ve met in my life. Work is work, but there are so many moments when kindred spirits unite and stay forever in each other’s worlds.
Socializing lost its luster at times, feeling overwhelmed by packed calendars and commitments. But now I daydream of those many splendid moments. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Mixers with PR Net, gatherings at NeueHouse, shows at PDW, and gallery exhibits at Guggenheim and MOCA. Over the past 15+ years in the business I am missing the hugs and the connection we took for granted. ⠀⠀⠀⠀⠀⠀
Our own event concert Blanc Series (@blancseries) was just getting off the ground, but halted by Covid’s arrival. Shall we reignite the “conscious women in creative industries” platform? Last event was with TRR, Beauty Counter, and some amazing women in beauty, sustainable, fashion, architecture and fine art.
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Stay safe everyone and let’s keep our sights on creating a safer world for us, so we can all start hugging again soon.
To Put It Simply - VOTE /
“There’s no such thing as a vote that doesn’t matter.” -Barack Obama
They’re fun. They’re history. They save the USPS.
An archive of my grandfather’s stamp collection, with stamp designs mostly from the 1950s to the 70s. This first edition of 25 was designed, printed, sewn and binded by myself, as part of a final thesis for my worktrade fellowship with the IPRC.
144 pages
Letterpressed vellum enclosure
5.5 x 8 in (13.97 x 20.32 cm)
Signature-sewn binding
Edition: 25
$40 donation ︎ Email to pre-order
Free shipping in US
5 Tips to Give Your Brand Longevity /
Image credit: Syddharth Mate #Behance #CreativeDirector
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