Longevity is Luxury
Image Credit: Glen Luchford for Gucci
“Longevity in this business is about being able to reinvent yourself or invent the future.”
-Satya Nadella
All industries alike have been directly impacted by the pandemic. Brands have been forced to reinvent themselves for the future or be deemed another despairing casualty brought on by COVID-19. Traditional launch calendars, marketing campaigns, and events have been completely thrown out the window. Forcing brands and their owners to look within and find out who they really are and more importantly - who they want to be.
It’s scary at first. Really, really scary. Relish in the stillness and you will find yourself on the other side of this, more sure of your brand and what you bring to the table than ever before. Take your time.
Luxury has been redefined in the age of sustainability. There is no space for waste. As the saying goes, haste, makes waste. Time is so precious when building your brand, be cognizant and careful, and don’t focus on what the others are doing.
The key to success is longevity and the key to longevity is sustainability.
“Your brand will be present amongst many generations if your product or service is properly crafted and desirable enough to not get thrown away.” - Tom Dixon