A lot of times, when it comes to a rebrand, you really only have one shot. Your customers won’t want to follow you through a seemingly never ending rollercoaster of changes. Craft your rebrand vision with certainty and honesty to yourself and then leave the rest to a professional (we may know somebody😉) you trust to execute it beyond your wildest dreams.
Read Morecarowork
Content Is Queen /
Nowadays content is queen and as random as the content game may seem sometimes, it is strategic and analytical at its core. In order for your content to provide value it must be a mix of three things: empowerment, education, and entertainment.
Read MoreInstructions For Life /
Give people more than they expect and do it cheerfully.
Memorize your favorite poem.
How To Actually Deal With Rejection /
Even for the most confident, self-assured, and skilled person - it is tough to get automated rejection emails over and over again. Or even worse, when you’ve basically interviewed with everybody in senior management and poured your heart into whatever project may have been requested of you, all just to get the same old rejection.
Read MoreThe Perfect Elevator Pitch Formula /
If you don’t know, an elevator pitch is precisely what it sounds like. You’re in an elevator and the dream investor you’ve been trying to set up a meeting with to fund your brand happens to walk in right behind you. This is your moment. But in this moment you don’t have a typical meeting timeline on your side - you have at maximum two minutes (if you’re lucky and the building is extra tall) to get your point across and sell yourself and your brand.
Read MoreHumanize Your Brand /
The content you post to your brand’s social platforms should be the type of content you look for when you yourself go to follow a brand, influencer, etc. If nobody is posting the kind of content you want to see then you have found yourself a whole in the social market and you should go after it. Don’t worry about it being too niche or not interesting enough. Chances are if it is content you want to see - a lot of other people want to see it to.
Read MoreLongevity is Luxury /
Luxury has been redefined in the age of sustainability. There is no space for waste. As the saying goes, haste, makes waste. Time is so precious when building your brand, be cognizant and careful, and don’t focus on what the others are doing.
Read MoreWe're Letting You In On A Little Secret /
Launching a business, or keeping one afloat, in the midst of a global pandemic is something some of us are experiencing firsthand. And it is something all of us are experiencing for the first time. Brands continue to inspire us with their flexibility, fortitude, and creativity. In the midst of adversity, true creativity no longer takes a back seat.
Read MoreTwo Ways To Up Your Hashtag Game /
Using hashtags is the easiest and most fool proof way of getting your content in front of your target audience. But in order to get it in front of the right people, you need to know who they are. The best way to do this is hashtag research to find out what hashtags the members of your target audience are frequenting.
Read MoreStop Living For The Weekend /
Center your life around gratitude and if you can, figure out how to make money from doing the things you love. And if you just want to keep it as a hobby that provides an escape, that is perfectly beautiful too! Give yourself a life where Sunday is another fun day, just like the rest of your week!
Read MoreYour Diet Isn't Only What You Eat /
Your diet isn’t only what you eat
I woke up today in a bad mood. I know - waking up in a bad mood during a global pandemic is very trendy as of late but as most of you probably can relate, I couldn’t help it. Navigating this pandemic and a seemingly never ending lockdown has been difficult but it is not in my nature to look at the glass half empty.
With any hurdle in my life, my first thought is “Well, this has to be happening for a reason, right?” and this past year of 2020 has been no different. This pandemic’s currency is time. It seems almost ironic that this sickness has cut some people’s time devastatingly too short while the rest of the world now has more time than they know what to do with. I luckily have been able to categorize myself in the second group. My life has slowed down and I have been given the time to look inward and get to know myself better than ever before.
2019 me would have woken up in a bad mood and stayed in it. Beat myself up, wallowed in it all damn day. I would have shrugged my shoulders and said something along the lines of “Try again tomorrow”.
Now, I dig deeper. I acknowledge my bad mood, I figure out why I feel this way, and then I actively try to improve it but remember not to beat myself up if I can’t quite get there. I remind myself that when I am physically ill, I don’t deprive myself. I nourish my body with teas, soups, popsicles, you name it - so I should do the same to my mind.
Your diet isn’t only what you eat. It’s what you watch, it’s what you listen to, what you read, and the people you surround yourself with. Be mindful of the things you put into your body emotionally, spiritually, and physically. Maybe you’ll find yourself in those bad moods far less often.
Image Credit: Florence Pugh for Vogue Magazine
Raise Your Vibration /
How is your state of being?
We are finding this seemingly never ending quarantine to be a time to “go in” and recalibrate on every level. How do we use this time to raise our vibrations?
The answer is simple. Be conscious with your thoughts and formulate them with intention.
Find something beautiful and appreciate it, be conscious of the foods you eat, drink water, meditate, be grateful, practice acts of kindness, & get your blood pumping. We love you and we are here for you always.
XO Caroline
Image Credit: @messynessychic
No Is a Complete Sentence /
Eat no for breakfast.
All women can relate to moment when they quieted their voice, were tempted to silence their position, and also when they chose to confidently voice themselves without compromise.
As we head into this new year, lets think about what is no longer serving you, your brand, or your business. Then apply this powerful word “No” as you make a choice about what is best for you and what you value.
Be it your own voice in your head saying “No, you can’t do that!” or your peers, family, or even strangers…stand with conviction and well…eat those No’s for breakfast today. You deserve it.
Image Credit: Vogue
Under Promise & Over Deliver /
Always deliver more than expected.
I don’t sell to, but connect with, my clients. I listen and then lead when needed. Being my best self allows me to deliver a quality service, solution, or support to a growing team. And, I never take that lightly. Finding real joy and sentiment in building quality relationships. It’s ease, but not always easy. By delivering more than expected, we allow ourselves to grow along with the process in those precarious moments.
-Caroline Rothwell
Image Credit: Vogue Paris
Something We Can Believe In /
We would have liked the OPTION to take the red or blue pill, versus being thrown down this rabbit hole.
This new 2020 reality has challenged us and gotten us out of our comfort zone, disrupted our sense of place, purpose and identity. ⠀⠀⠀⠀⠀⠀
Through this comes transformation; a renewed sense of faith in what life CAN truly be. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
We have found that we are inspired, taking action, speaking up and continuing to build. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Let’s get into business with a new set of eyes. Focused on a life we can all be proud of, for generations to come.