Caro Consulting Blog features news and tips for brands seeking to learn more about marketing, branding, sales, public relations, social media or creative.
A lot of times, when it comes to a rebrand, you really only have one shot. Your customers won’t want to follow you through a seemingly never ending rollercoaster of changes. Craft your rebrand vision with certainty and honesty to yourself and then leave the rest to a professional (we may know somebody😉) you trust to execute it beyond your wildest dreams.
Read MoreNowadays content is queen and as random as the content game may seem sometimes, it is strategic and analytical at its core. In order for your content to provide value it must be a mix of three things: empowerment, education, and entertainment.
Read MoreGive people more than they expect and do it cheerfully.
Memorize your favorite poem.
Even for the most confident, self-assured, and skilled person - it is tough to get automated rejection emails over and over again. Or even worse, when you’ve basically interviewed with everybody in senior management and poured your heart into whatever project may have been requested of you, all just to get the same old rejection.
Read MoreIf you don’t know, an elevator pitch is precisely what it sounds like. You’re in an elevator and the dream investor you’ve been trying to set up a meeting with to fund your brand happens to walk in right behind you. This is your moment. But in this moment you don’t have a typical meeting timeline on your side - you have at maximum two minutes (if you’re lucky and the building is extra tall) to get your point across and sell yourself and your brand.
Read MoreThe content you post to your brand’s social platforms should be the type of content you look for when you yourself go to follow a brand, influencer, etc. If nobody is posting the kind of content you want to see then you have found yourself a whole in the social market and you should go after it. Don’t worry about it being too niche or not interesting enough. Chances are if it is content you want to see - a lot of other people want to see it to.
Read MoreLuxury has been redefined in the age of sustainability. There is no space for waste. As the saying goes, haste, makes waste. Time is so precious when building your brand, be cognizant and careful, and don’t focus on what the others are doing.
Read MoreLaunching a business, or keeping one afloat, in the midst of a global pandemic is something some of us are experiencing firsthand. And it is something all of us are experiencing for the first time. Brands continue to inspire us with their flexibility, fortitude, and creativity. In the midst of adversity, true creativity no longer takes a back seat.
Read MoreUsing hashtags is the easiest and most fool proof way of getting your content in front of your target audience. But in order to get it in front of the right people, you need to know who they are. The best way to do this is hashtag research to find out what hashtags the members of your target audience are frequenting.
Read MoreCenter your life around gratitude and if you can, figure out how to make money from doing the things you love. And if you just want to keep it as a hobby that provides an escape, that is perfectly beautiful too! Give yourself a life where Sunday is another fun day, just like the rest of your week!
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