Luxury has been redefined in the age of sustainability. There is no space for waste. As the saying goes, haste, makes waste. Time is so precious when building your brand, be cognizant and careful, and don’t focus on what the others are doing.
Read Moreconsulting
Two Ways To Up Your Hashtag Game /
Using hashtags is the easiest and most fool proof way of getting your content in front of your target audience. But in order to get it in front of the right people, you need to know who they are. The best way to do this is hashtag research to find out what hashtags the members of your target audience are frequenting.
Read MoreGratitude Is Your Superpower /
Gratitude is life changing in every sense of the word. Think of it like this, when you buy a new car, you suddenly start seeing that car everywhere on the road. The same goes for gratitude. If you acknowledge it at the beginning and end of every day, you will be blown away at everything you have to be grateful for. Throughout your day you will slowly but surely be picking out all the special things you have to be grateful for in your life that you won’t be able to fit it all in your journal and if you ask me, that is a great problem to have.
Read MoreNo Is a Complete Sentence /
Eat no for breakfast.
All women can relate to moment when they quieted their voice, were tempted to silence their position, and also when they chose to confidently voice themselves without compromise.
As we head into this new year, lets think about what is no longer serving you, your brand, or your business. Then apply this powerful word “No” as you make a choice about what is best for you and what you value.
Be it your own voice in your head saying “No, you can’t do that!” or your peers, family, or even strangers…stand with conviction and well…eat those No’s for breakfast today. You deserve it.
Image Credit: Vogue
Imaginable, and Possible /
What is imaginable, is possible.
Never give up the creative pursuit. Be inspired, remain hopeful.
Caro works with emerging and growing designers, ventures, and businesses to realize their potential and line up their strengths. Creatively developing unique and beautiful strategies, campaigns and communications.
"Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution." -Albert Einstein
It's hard to find anything you can't sell online - ask Bezos /
Amazon is a force. We have a client who was facing closure, before their official launch in late March. Today they are a fully scaled business and Amazon distribution was at the core of their success. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Times are changing. Technology is growing. But one important thing to remember is that aside from social media, ads and affiliate marketing is the need for innovation, creative strategies and media exposure and endorsement. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Contact CARO, we would love to hear your story and help you gain more meaningful exposure, long term strategies and growth for your business during these unprecedented times. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
What’s the future look like for you?
Progress, not Perfection /
We are right where we are.
All of us are different, have different skill sets, strengths and weaknesses. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
What we do with what we have, right now, is what leads to progress. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Stop worrying about being perfect, and instead focus on acceptance and making a little more progress today than you did yesterday.
Something We Can Believe In /
We would have liked the OPTION to take the red or blue pill, versus being thrown down this rabbit hole.
This new 2020 reality has challenged us and gotten us out of our comfort zone, disrupted our sense of place, purpose and identity. ⠀⠀⠀⠀⠀⠀
Through this comes transformation; a renewed sense of faith in what life CAN truly be. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
We have found that we are inspired, taking action, speaking up and continuing to build. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Let’s get into business with a new set of eyes. Focused on a life we can all be proud of, for generations to come.
What To Do About Data /
Image Credit: Dorian Legret
Data makes many people cringe. To think of our privacy being infringed upon, is a growing concern for many who are finding their “private” conversations instigate a populated advertisement to their devices.
Everyone is now accustomed to immediacy and ease, striving for perfection via apps and tools offered by Google, Apple and Android.
We are living on free-turned-affordable tools offered by every mid to large company doing business online. But at what cost? At what point do we ask for our right to privacy and at what cost? Is that even possible at this stage? What happens to third parties in need of marketing data, will it always be available for free to low cost? Or are we walking into a trap?
Special note: If interested to learn more about data privacy rights, every year on the 28th January is the internationally recognized Data Protect / Privacy Day. The purpose of Data Privacy Day is to raise awareness and promote privacy and data protection best practices.
Remember Free Hugs? We Miss Them Too /
Woke up today and realized how many great huggers I’ve met in my life. Work is work, but there are so many moments when kindred spirits unite and stay forever in each other’s worlds.
Socializing lost its luster at times, feeling overwhelmed by packed calendars and commitments. But now I daydream of those many splendid moments. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀
Mixers with PR Net, gatherings at NeueHouse, shows at PDW, and gallery exhibits at Guggenheim and MOCA. Over the past 15+ years in the business I am missing the hugs and the connection we took for granted. ⠀⠀⠀⠀⠀⠀
Our own event concert Blanc Series (@blancseries) was just getting off the ground, but halted by Covid’s arrival. Shall we reignite the “conscious women in creative industries” platform? Last event was with TRR, Beauty Counter, and some amazing women in beauty, sustainable, fashion, architecture and fine art.
⠀⠀⠀⠀⠀
Stay safe everyone and let’s keep our sights on creating a safer world for us, so we can all start hugging again soon.
Fresh Start, 2020 /
Caro has been a life journey. 2020 is the return to the protection of the planet and our own unique self-expression. I look at my past for clues to this new frontier we are embarking on; my background and studies in environmental politics; having written for businesses and designers; telling their stories, and broadcasting to audiences. Where are you in this journey?
Read More