If you don’t know if you need to up your hashtag game, you probably do.
Image Credit: Abigail Kokitus via Pinterest
Using hashtags is the easiest and most fool proof way of getting your content in front of your target audience. But in order to get it in front of the right people, you need to know who they are. The best way to do this is hashtag research to find out what hashtags the members of your target audience are frequenting.
Perfecting hashtag research will allow for more followers, an increased engagement rate, and a community built around your brand and its socials.
Flick (www.flick.tech)
Flick allows you to research hashtags to reach your target audience by how ‘crowded’ that particular hashtag may be. It is proven that a mix of high, medium, and low density hashtags proves to be most successful and Flick is the perfect tool to find the right combination that will work for every post. Flick also provides a great centralized location where you can organize and manage all the different topics of hashtags you use most frequently.
Not only does Flick help you find the hashtags to post, they provide you with analytics on all of them as well. This means you can immediately see which ones performed well, which didn’t, and adjust from there.
Keyhole (www.keyhole.co):
Keyhole is a more broad tool compared to Flick, branding itself as a social listening one rather than just strictly Instagram hashtags, but it is still just as helpful. Keyhole offers social listening and analytics that come back in real time, influencer marketing, and campaign tracking.
Data can be confusing and overwhelming, especially to creatives, and Keyhole is really great at recognizing that. The sound of numbers flying in at you at real time can be daunting but Keyhole condenses it down to very understandable bite sized junks that give you exactly what you need to know to adjust and optimize your social strategy.