publicrelations

Humanize Your Brand by Caroline Rothwell Gerstein

The content you post to your brand’s social platforms should be the type of content you look for when you yourself go to follow a brand, influencer, etc. If nobody is posting the kind of content you want to see then you have found yourself a whole in the social market and you should go after it. Don’t worry about it being too niche or not interesting enough. Chances are if it is content you want to see - a lot of other people want to see it to.

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Under Promise & Over Deliver by Caroline Rothwell Gerstein

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Always deliver more than expected.

I don’t sell to, but connect with, my clients. I listen and then lead when needed. Being my best self allows me to deliver a quality service, solution, or support to a growing team. And, I never take that lightly. Finding real joy and sentiment in building quality relationships. It’s ease, but not always easy. By delivering more than expected, we allow ourselves to grow along with the process in those precarious moments.

-Caroline Rothwell

Image Credit: Vogue Paris

Something We Can Believe In by Caroline Rothwell Gerstein

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We would have liked the OPTION to take the red or blue pill, versus being thrown down this rabbit hole.

This new 2020 reality has challenged us and gotten us out of our comfort zone, disrupted our sense of place, purpose and identity. ⠀⠀⠀⠀⠀⠀

Through this comes transformation; a renewed sense of faith in what life CAN truly be. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We have found that we are inspired, taking action, speaking up and continuing to build. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Let’s get into business with a new set of eyes. Focused on a life we can all be proud of, for generations to come.