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3 Business Valuation Methods to Implement Now by Caroline Rothwell Gerstein

There is nothing wrong in being head over heels in love with the creative aspects of your business and procrastinating away any duties that have to do with crunching numbers. On the flip side, it is important to be educated on these aspects of your business if you want to prevent being taken advantage of. So, first things first. And no this isn’t a dumb question - what is a business valuation?

A business valuation is the process and/or the result of determining the economic value/worth of a company. Think of it as a home appraisal but for your business.

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High Intelligence & The First Impression by Caroline Rothwell Gerstein

Accurately and quickly being able to tell someone's intelligence level is both an underrated and overrated life skill. Underrated in the sense that nobody talks about it but overrated in the sense that people think it requires some magic potion. News flash - it doesn't and it's quite easy if you know what to look for. Good thing you have us to teach you.

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The Perfect Elevator Pitch Formula by Caroline Rothwell Gerstein

If you don’t know, an elevator pitch is precisely what it sounds like. You’re in an elevator and the dream investor you’ve been trying to set up a meeting with to fund your brand happens to walk in right behind you. This is your moment. But in this moment you don’t have a typical meeting timeline on your side - you have at maximum two minutes (if you’re lucky and the building is extra tall) to get your point across and sell yourself and your brand.

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We're Letting You In On A Little Secret by Caroline Rothwell Gerstein

Launching a business, or keeping one afloat, in the midst of a global pandemic is something some of us are experiencing firsthand. And it is something all of us are experiencing for the first time. Brands continue to inspire us with their flexibility, fortitude, and creativity. In the midst of adversity, true creativity no longer takes a back seat.

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Stop Crying On Your Birthday by Caroline Rothwell Gerstein

You will never be able to help the fact that every year you get one year older and you can’t change that your life is going to look different at every stage. So stop fighting it and lean into the change. Everything good in my life has come from leaning into what brings me joy and passion. Leaning into life is just as important as not running away from it.

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The Day You Decide You're Beautiful Is The Day Your Life Begins by Caroline Rothwell Gerstein

When you define your worth, you define everything else about you. If you wake up one day and think you’re the smartest, most beautiful, most hilarious, and charming person alive. Well then YOU ARE! So start acting like it and you will be a amazed at what you attract into your life.

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You Are More Than Enough by Caroline Rothwell Gerstein

Image Credit: Harper’s Bazaar

“I have been at probably every powerful table that you can think of. I have worked at nonprofits, I have been at foundations, I have worked in corporations, served on corporate boards, I have been at G-summits, I have sat in at the U.N. They are not that smart."

-Michelle Obama

As women, we can be taught to shrink ourselves. It is almost second nature to set ourselves on fire in order to keep someone else warm. To make ourselves as small as possible in order to make someone else more comfortable. To apologize for everything.

Stop saying sorry for everything. Your thoughts are valid, your questions are valid and you are more than good enough. There are so many people that are in rooms they may not be qualified to be in for the sole fact that they went for it. Someone, quite possibly less intelligent, less creative, less passionate than you - is living your dream life because they believed in themselves.

They took the plunge and they went for it. Beginning is half the battle and the other half is retraining your brain that your imposter syndrome is something you made up in your head.

You are powerful and you can change the world. As long as you believe it, you can do it.

Gratitude Is Your Superpower by Caroline Rothwell Gerstein

Gratitude is life changing in every sense of the word. Think of it like this, when you buy a new car, you suddenly start seeing that car everywhere on the road. The same goes for gratitude. If you acknowledge it at the beginning and end of every day, you will be blown away at everything you have to be grateful for. Throughout your day you will slowly but surely be picking out all the special things you have to be grateful for in your life that you won’t be able to fit it all in your journal and if you ask me, that is a great problem to have.

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Your Diet Isn't Only What You Eat by Caroline Rothwell Gerstein

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Your diet isn’t only what you eat

I woke up today in a bad mood. I know - waking up in a bad mood during a global pandemic is very trendy as of late but as most of you probably can relate, I couldn’t help it. Navigating this pandemic and a seemingly never ending lockdown has been difficult but it is not in my nature to look at the glass half empty.

With any hurdle in my life, my first thought is “Well, this has to be happening for a reason, right?” and this past year of 2020 has been no different. This pandemic’s currency is time. It seems almost ironic that this sickness has cut some people’s time devastatingly too short while the rest of the world now has more time than they know what to do with. I luckily have been able to categorize myself in the second group. My life has slowed down and I have been given the time to look inward and get to know myself better than ever before.

2019 me would have woken up in a bad mood and stayed in it. Beat myself up, wallowed in it all damn day. I would have shrugged my shoulders and said something along the lines of “Try again tomorrow”.

Now, I dig deeper. I acknowledge my bad mood, I figure out why I feel this way, and then I actively try to improve it but remember not to beat myself up if I can’t quite get there. I remind myself that when I am physically ill, I don’t deprive myself. I nourish my body with teas, soups, popsicles, you name it - so I should do the same to my mind.

Your diet isn’t only what you eat. It’s what you watch, it’s what you listen to, what you read, and the people you surround yourself with. Be mindful of the things you put into your body emotionally, spiritually, and physically. Maybe you’ll find yourself in those bad moods far less often.

 

Image Credit: Florence Pugh for Vogue Magazine

Raise Your Vibration by Caroline Rothwell Gerstein

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How is your state of being?

We are finding this seemingly never ending quarantine to be a time to “go in” and recalibrate on every level. How do we use this time to raise our vibrations?

The answer is simple. Be conscious with your thoughts and formulate them with intention.

Find something beautiful and appreciate it, be conscious of the foods you eat, drink water, meditate, be grateful, practice acts of kindness, & get your blood pumping. We love you and we are here for you always.

XO Caroline

Image Credit: @messynessychic

No Is a Complete Sentence by Caroline Rothwell Gerstein

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Eat no for breakfast.

All women can relate to moment when they quieted their voice, were tempted to silence their position, and also when they chose to confidently voice themselves without compromise.

As we head into this new year, lets think about what is no longer serving you, your brand, or your business. Then apply this powerful word “No” as you make a choice about what is best for you and what you value.

Be it your own voice in your head saying “No, you can’t do that!” or your peers, family, or even strangers…stand with conviction and well…eat those No’s for breakfast today. You deserve it.

Image Credit: Vogue

Under Promise & Over Deliver by Caroline Rothwell Gerstein

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Always deliver more than expected.

I don’t sell to, but connect with, my clients. I listen and then lead when needed. Being my best self allows me to deliver a quality service, solution, or support to a growing team. And, I never take that lightly. Finding real joy and sentiment in building quality relationships. It’s ease, but not always easy. By delivering more than expected, we allow ourselves to grow along with the process in those precarious moments.

-Caroline Rothwell

Image Credit: Vogue Paris

Something We Can Believe In by Caroline Rothwell Gerstein

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We would have liked the OPTION to take the red or blue pill, versus being thrown down this rabbit hole.

This new 2020 reality has challenged us and gotten us out of our comfort zone, disrupted our sense of place, purpose and identity. ⠀⠀⠀⠀⠀⠀

Through this comes transformation; a renewed sense of faith in what life CAN truly be. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We have found that we are inspired, taking action, speaking up and continuing to build. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Let’s get into business with a new set of eyes. Focused on a life we can all be proud of, for generations to come.