Caro Consulting Blog features news and tips for brands seeking to learn more about marketing, branding, sales, public relations, social media or creative.
A lot of times, when it comes to a rebrand, you really only have one shot. Your customers won’t want to follow you through a seemingly never ending rollercoaster of changes. Craft your rebrand vision with certainty and honesty to yourself and then leave the rest to a professional (we may know somebody😉) you trust to execute it beyond your wildest dreams.
Read MoreNowadays content is queen and as random as the content game may seem sometimes, it is strategic and analytical at its core. In order for your content to provide value it must be a mix of three things: empowerment, education, and entertainment.
Read MoreIf you don’t know, an elevator pitch is precisely what it sounds like. You’re in an elevator and the dream investor you’ve been trying to set up a meeting with to fund your brand happens to walk in right behind you. This is your moment. But in this moment you don’t have a typical meeting timeline on your side - you have at maximum two minutes (if you’re lucky and the building is extra tall) to get your point across and sell yourself and your brand.
Read MoreThe content you post to your brand’s social platforms should be the type of content you look for when you yourself go to follow a brand, influencer, etc. If nobody is posting the kind of content you want to see then you have found yourself a whole in the social market and you should go after it. Don’t worry about it being too niche or not interesting enough. Chances are if it is content you want to see - a lot of other people want to see it to.
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