Strategic Consulting & Business Transformation for Visionary Leaders

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Caro Consulting Blog features news and tips for brands seeking to learn more about marketing, branding, sales, public relations, social media or creative.

Posts tagged womeninbusiness
Luxury’s Wild Side

When purchasing a piece of fine jewelry, it’s extremely personal. The craftsmanship, weight, how it captures the light or fits perfectly in place are all the nuances that lead us to that “glass slipper” moment. When the fit is so good, and you know it. Wearing a piece of jewelry by Kristin Ohmstede feels right, that perfect statement and touch of joy you want in life. With conflict-free diamonds, recycled gold, and made to order and limited production runs, the designer has created a world and luxury fine jewelry collection committed to her love of animals. 10% of her sales are donated to animal sanctuaries, and she provides custom designs using gemstones, 18K gold or Sterling Silver, and her signature French Champlevé custom enamel color ways and classic, heirloom pieces you will treasure.

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The 5 Point Strategy

Think of it as making a connection with a new friend. Introduce yourself and reintroduce yourself when new friends arrive. Include personal anecdotes in your captions or even get on stories and tell it yourself. Add an “about me” highlight with photos of you and the basics about your life and your brand. Post photos of where you’re working/living so your community can picture your environment, just like you would send a friend to show them your new decor or setup.

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All That Glitters Is Gold

With only nominees, their guests, and presenters being invited - a less crowded red carpet made for this season’s most exciting fashion moments. Or more like this years. The Met Gala has been pushed to September and the other major award shows like the Golden Globes and Emmys may have given us a peak into nominees homes but nowhere have we gotten the excitement of a truly captivating red carpet moment. I mean viewers have been so fashion starved we had to turn to Jason Sudeikis and his tie dye hoodie for inspiration.

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High Intelligence & The First Impression

Accurately and quickly being able to tell someone's intelligence level is both an underrated and overrated life skill. Underrated in the sense that nobody talks about it but overrated in the sense that people think it requires some magic potion. News flash - it doesn't and it's quite easy if you know what to look for. Good thing you have us to teach you.

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The Perfect Elevator Pitch Formula

If you don’t know, an elevator pitch is precisely what it sounds like. You’re in an elevator and the dream investor you’ve been trying to set up a meeting with to fund your brand happens to walk in right behind you. This is your moment. But in this moment you don’t have a typical meeting timeline on your side - you have at maximum two minutes (if you’re lucky and the building is extra tall) to get your point across and sell yourself and your brand.

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Stop Crying On Your Birthday

You will never be able to help the fact that every year you get one year older and you can’t change that your life is going to look different at every stage. So stop fighting it and lean into the change. Everything good in my life has come from leaning into what brings me joy and passion. Leaning into life is just as important as not running away from it.

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Gratitude Is Your Superpower

Gratitude is life changing in every sense of the word. Think of it like this, when you buy a new car, you suddenly start seeing that car everywhere on the road. The same goes for gratitude. If you acknowledge it at the beginning and end of every day, you will be blown away at everything you have to be grateful for. Throughout your day you will slowly but surely be picking out all the special things you have to be grateful for in your life that you won’t be able to fit it all in your journal and if you ask me, that is a great problem to have.

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