2022 Online Sales Trends Digital Art by Shopify and Caro Consulting
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When purchasing a piece of fine jewelry, it’s extremely personal. The craftsmanship, weight, how it captures the light or fits perfectly in place are all the nuances that lead us to that “glass slipper” moment. When the fit is so good, and you know it. Wearing a piece of jewelry by Kristin Ohmstede feels right, that perfect statement and touch of joy you want in life. With conflict-free diamonds, recycled gold, and made to order and limited production runs, the designer has created a world and luxury fine jewelry collection committed to her love of animals. 10% of her sales are donated to animal sanctuaries, and she provides custom designs using gemstones, 18K gold or Sterling Silver, and her signature French Champlevé custom enamel color ways and classic, heirloom pieces you will treasure.
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Think of it as making a connection with a new friend. Introduce yourself and reintroduce yourself when new friends arrive. Include personal anecdotes in your captions or even get on stories and tell it yourself. Add an “about me” highlight with photos of you and the basics about your life and your brand. Post photos of where you’re working/living so your community can picture your environment, just like you would send a friend to show them your new decor or setup.
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A lot of times, when it comes to a rebrand, you really only have one shot. Your customers won’t want to follow you through a seemingly never ending rollercoaster of changes. Craft your rebrand vision with certainty and honesty to yourself and then leave the rest to a professional (we may know somebody😉) you trust to execute it beyond your wildest dreams.
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Nowadays content is queen and as random as the content game may seem sometimes, it is strategic and analytical at its core. In order for your content to provide value it must be a mix of three things: empowerment, education, and entertainment.
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There is nothing wrong in being head over heels in love with the creative aspects of your business and procrastinating away any duties that have to do with crunching numbers. On the flip side, it is important to be educated on these aspects of your business if you want to prevent being taken advantage of. So, first things first. And no this isn’t a dumb question - what is a business valuation?
A business valuation is the process and/or the result of determining the economic value/worth of a company. Think of it as a home appraisal but for your business.
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It’s hard to believe that we once used to wake up, go to the gym, come home and shower, put on a cute outfit and heels, do hair and makeup, take 2 trains, place a mobile Starbucks order, walk a couple blocks, pick up aforementioned Starbucks order, swipe a badge, ride the elevator (with about 15 other people…gasp!), swipe a badge again…and all before 8:30 AM.
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With only nominees, their guests, and presenters being invited - a less crowded red carpet made for this season’s most exciting fashion moments. Or more like this years. The Met Gala has been pushed to September and the other major award shows like the Golden Globes and Emmys may have given us a peak into nominees homes but nowhere have we gotten the excitement of a truly captivating red carpet moment. I mean viewers have been so fashion starved we had to turn to Jason Sudeikis and his tie dye hoodie for inspiration.
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Give people more than they expect and do it cheerfully.
Memorize your favorite poem.
Accurately and quickly being able to tell someone's intelligence level is both an underrated and overrated life skill. Underrated in the sense that nobody talks about it but overrated in the sense that people think it requires some magic potion. News flash - it doesn't and it's quite easy if you know what to look for. Good thing you have us to teach you.
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Even for the most confident, self-assured, and skilled person - it is tough to get automated rejection emails over and over again. Or even worse, when you’ve basically interviewed with everybody in senior management and poured your heart into whatever project may have been requested of you, all just to get the same old rejection.
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If you don’t know, an elevator pitch is precisely what it sounds like. You’re in an elevator and the dream investor you’ve been trying to set up a meeting with to fund your brand happens to walk in right behind you. This is your moment. But in this moment you don’t have a typical meeting timeline on your side - you have at maximum two minutes (if you’re lucky and the building is extra tall) to get your point across and sell yourself and your brand.
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The content you post to your brand’s social platforms should be the type of content you look for when you yourself go to follow a brand, influencer, etc. If nobody is posting the kind of content you want to see then you have found yourself a whole in the social market and you should go after it. Don’t worry about it being too niche or not interesting enough. Chances are if it is content you want to see - a lot of other people want to see it to.
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Luxury has been redefined in the age of sustainability. There is no space for waste. As the saying goes, haste, makes waste. Time is so precious when building your brand, be cognizant and careful, and don’t focus on what the others are doing.
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Launching a business, or keeping one afloat, in the midst of a global pandemic is something some of us are experiencing firsthand. And it is something all of us are experiencing for the first time. Brands continue to inspire us with their flexibility, fortitude, and creativity. In the midst of adversity, true creativity no longer takes a back seat.
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Using hashtags is the easiest and most fool proof way of getting your content in front of your target audience. But in order to get it in front of the right people, you need to know who they are. The best way to do this is hashtag research to find out what hashtags the members of your target audience are frequenting.
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You will never be able to help the fact that every year you get one year older and you can’t change that your life is going to look different at every stage. So stop fighting it and lean into the change. Everything good in my life has come from leaning into what brings me joy and passion. Leaning into life is just as important as not running away from it.
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